Meaning of Buraindo
Buraindo is the Japanese word for blinds. The founder, Kevin Miller (Matsunaga), learned, through one documentary about the Kodokushi, that one elderly woman used her blinds to signal her neighbor that she was still alive.
If her blinds were not open, then that meant she most likely passed away.
Miller told this story to his friend. During the discussion, his friend suggested naming the project “Project Blinds”. Miller then translated this project name into Japanese, which became "Project Buraindo."